Ever wonder how outfit colors can affect the way you are portraying your brand in your photos? If not, this is an important detail that you don’t want to overlook. We always get asked “What type of outfit should I wear for my photo shoot?” and rarely “What colors should I wear?”

The colors you wear depend on what message you want to send to your audience about your brand. Each color has a different meaning and exudes different things. The first piece of advice that is really important is to focus on your brand colors. For example, if your logo & brand palette contain light pink & green, then try to incorporate at least one of those colors into at least one of your outfits. This is to help create consistency through out your brand so that people associate these colors with you.

Now let’s get down to what colors represent:

Blue: success, professional, logical, reliable.

Red: power, boldness, pop, seduction.

White: innocence, purity, clean, celebration.

Yellow: happiness, positivity, playfulness, joy.

Green: natural, calm, balance, growth.

Pink: feminine, flirty, fun.

Black: power, mystery, authority, grieving.

Orange: confidence, happiness, energy.

Purple: noble, purpose, royalty, creativity.

For example: if your brand is all about positivity and you want to spark joy in people when they think of your business, then bright colors like yellow, orange, and pink are great choices. If you want to represent success & professionalism, then blue & black are more appropriate.

We hope you found this super helpful in choosing your brand colors!