How to Get the Most Out of Your Product Photography Session!
Product photography is crucial for creating a reputable brand, as it can have a significant impact on your customer loyalty and therefore, sales. A well-executed product photography session can help showcase your products in the best possible light and tell your brand story. Here are several tips on how to get the most out of your product photography session:
Find the right photographer: Search for a photographer who has experience in product photography specifically and understands your brand aesthetic. Ask for their portfolio and see if their style aligns with your vision and brand.
Plan ahead: Before the photo session, decide on which products you want photographed, the angles you want to capture of them, and the type of images you need (e.g., product on a white background, lifestyle images, styled images, etc.). Having a clear plan will help you communicate your vision to your product photographer and ensure that you get the images you need. There’s nothing worse than moving forward with a product photoshoot and ending up with product images that you don’t like or need!
Prepare your products: Make sure that your products are clean and in good condition before the photo shoot. Iron any clothes or linens that will be used in the photoshoot and remove any tags or stickers that could be distracting in the final images. Surprisingly, a big thing that many people overlook is dust. Make sure that you wipe off any dust and residue on your products as well.
Consider what props and backgrounds you want incorporated: Props and backgrounds can add depth and context to your images. Consider using a backdrop that complements your brand colors or using props that highlight the product's features and/or ingredients. Make sure to talk about this with your photographer, as they will know what is best.
Ask your photographer about lighting: Lighting is crucial in photography, and different lighting setups will results in different effects that you are looking for. Consider asking your photographer about using natural light, artificial light, or a combination of both to create the right mood for your images. Do you want sharp and contrasting shadows? Even light? Pay attention to these things as well.
Get multiple angles: Capturing your products from multiple angles can help showcase their features and provide a better understanding of the product to potential customers. Consider asking your photographer to take photos of different angles, heights, and distances.
Ask about the photographer’s editing style: Every photographer has a different editing style. However, product photographers for the most part should edit in a style that is true to life, meaning that the product is portrayed in a realistic way so that consumers don’t feel like they are being mislead. You don’t want your customers looking at your product photos and being led to believe that your product is magenta, when in reality, it is a light pink. These things are really important when it comes to certain products, especially clothing!